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Privacy Notice
The following tables list the categories of information and specific pieces of information Prime Holdings Insurance Services, Inc. and its affiliates (“Prime”) collects about you. The tables also explain the business purpose for collecting information about you, the sources from which Prime gathers that information, and the third parties with whom Prime disclosed that information.
Category of Information: Personal Identifiers
Specific Pieces of Information
The personal identifying information includes full name, mailing address, physical address, email, fax, phone number, user id, password, IP address, driver’s license number, date of birth, social security number, insurance policy number, professional license number, and credit card information.
Business Purpose(s) for Using Personal Information
Performing services on behalf of the business or service provider including maintaining or servicing accounts; providing customer service; processing or fulfilling orders and transactions; verifying customer information; processing payments; providing financing; providing advertising or marketing services; providing analytic services; or providing similar services on behalf of the business or service provider.
Auditing related to a current interaction with the consumer and concurrent transactions.
Protecting against malicious or illegal activity and prosecuting those responsible.
Commercial Purpose for Using Personal Information
Prime uses the personal information to provide insurance services to consumers, including claim management, processing, and handling activities. Prime also uses the personal identifiers to market and advertise its products to its consumers.
Sources from Which Prime Collected Information
The personal identifier information is collected from claimants, insureds, applicants, producers, agents, consultants, claims services, web analytics, the users of Prime’s websites and applications, and background search services.
Categories of third Parties to Whom Prime Sold Personal Information
Prime does not sell the personal identifier information to third parties.
Categories of third Parties with Whom Prime Disclosed Personal Information
Prime shares the personal identifiers information with its affiliates, subsidiaries, marketing partners, government entities, cloud storage providers, payment processors, mapping and logistics services, adjusters, law firms, and internet service providers.
Category of Information: Inferences
Specific Pieces of Information
Personal identifiers, commercial information, education information, professional employment information and protected class information is used to create inferences regarding insurance eligibility, insurance rates, and claim payouts.
Business Purpose(s) for Using Personal Information
Performing services on behalf of the business or service provider including maintaining or servicing accounts; providing customer service; processing or fulfilling orders and transactions; verifying customer information; processing payments; providing financing; providing advertising or marketing services; providing analytic services; or providing similar services on behalf of the business or service provider.
Auditing related to a current interaction with the consumer and concurrent transactions.
Undertaking activities to verify or maintain the quality or safety of a service or device that is owned or manufactured by the business.
Commercial Purpose for Using Personal Information
Prime uses the insurance data to respond to insurance applications, quote requests, policy renewal requests, and claim requests.
Sources from Which Prime Collected Information
The inference data is collected from applicants, insureds, claims services, consultants, producers, and agents.
Categories of third Parties to Whom Prime Sold Personal Information
Prime does not sell the inference information to third parties.
Categories of third Parties with Whom Prime Disclosed Personal Information
Prime shares the inferences with its affiliates, subsidiaries, SaaS providers, cloud storage providers, and internet service providers,
Category of Information: Commercial Information
Specific Pieces of Information
The commercial information includes insurance claim history, insurance provider history, current insurers, criminal history, driving history, ownership interests, personal assets, litigation history, business activities, property ownership, personal references, household members, and accident narratives.
Business Purpose(s) for Using Personal Information
Auditing related to a current interaction with the consumer and concurrent transactions.
Protecting against malicious or illegal activity and prosecuting those responsible.
Performing services on behalf of the business or service provider including maintaining or servicing accounts; providing customer service; processing or fulfilling orders and transactions; verifying customer information; processing payments; providing financing; providing advertising or marketing services; providing analytic services; or providing similar services on behalf of the business or service provider.
Undertaking internal research for technological development and demonstration.
Undertaking activities to verify or maintain the quality or safety of a service or device that is owned or manufactured by the business.
Commercial Purpose for Using Personal Information
Prime handles the commercial information to determine eligibility for insurance policies and rates and process insurance claims.
Sources from Which Prime Collected Information
The commercial information is collected from insured, applicants, collection agencies, background search services, and claims services.
Categories of third Parties to Whom Prime Sold Personal Information
Prime does not sell the commercial information to third parties.
Categories of third Parties with Whom Prime Disclosed Personal Information
Prime shares the commercial information with its affiliates, subsidiaries, government entities, cloud storage providers, claims adjusters, collection agencies, law firms, and internet service providers,
Category of Information: Geolocation Data
Specific Pieces of Information
The geolocation data includes IP address.
Business Purpose(s) for Using Personal Information
Performing services on behalf of the business or service provider including maintaining or servicing accounts; providing customer service; processing or fulfilling orders and transactions; verifying customer information; processing payments; providing financing; providing advertising or marketing services; providing analytic services; or providing similar services on behalf of the business or service provider.
Detecting security incidents.
Auditing related to a current interaction with the consumer and concurrent transactions.
Protecting against malicious or illegal activity and prosecuting those responsible.
Debugging to identify and repair errors that impair existing intended functionality.
Commercial Purpose for Using Personal Information
Primes uses geolocation data for marketing purposes and to monitor for fraudulent account activity.
Sources from Which Prime Collected Information
The geolocation data is collected from users of Prime’s websites and applications.
Categories of third Parties to Whom Prime Sold Personal Information
Prime does not sell the geolocation data to third parties.
Categories of third Parties with Whom Prime Disclosed Personal Information
Prime shares the geolocation data with its affiliates, subsidiaries, marketing partners, cloud storage providers, payment processors, web analytics and internet service providers,
Category of Information: Protected Class Information
Specific Pieces of Information
The protected class information includes gender, sex, citizenship, age, and physical and mental disabilities.
Business Purpose(s) for Using Personal Information
Performing services on behalf of the business or service provider including maintaining or servicing accounts; providing customer service; processing or fulfilling orders and transactions; verifying customer information; processing payments; providing financing; providing advertising or marketing services; providing analytic services; or providing similar services on behalf of the business or service provider.
Auditing related to a current interaction with the consumer and concurrent transactions.
Protecting against malicious or illegal activity and prosecuting those responsible.
Commercial Purpose for Using Personal Information
Primes uses the protected class information to process individuals’ requests for insurance quote requests, applications, and claims.
Sources from Which Prime Collected Information
The protected class information is collected from insureds, applicants, claimants, consultants, agents, producers, health information management organizations, healthcare providers, independent medical examination services, and claims services.
Categories of third Parties to Whom Prime Sold Personal Information
Prime does not sell the protected class information to third parties.
Categories of third Parties with Whom Prime Disclosed Personal Information
Prime shares the protected class information with its affiliates, subsidiaries, government entities, law firms, consultants, cloud storage providers, and internet service providers.
Category of Information: Internet Data
Specific Pieces of Information
The internet data includes browser type, operating system, internet service provider, cookies, and information regarding customer’s interaction with Prime’s websites, applications, and advertisements.
Business Purpose(s) for Using Personal Information
Detecting security incidents.
Protecting against malicious or illegal activity and prosecuting those responsible.
Performing services on behalf of the business or service provider including maintaining or servicing accounts; providing customer service; processing or fulfilling orders and transactions; verifying customer information; processing payments; providing financing; providing advertising or marketing services; providing analytic services; or providing similar services on behalf of the business or service provider.
Undertaking internal research for technological development and demonstration.
Debugging to identify and repair errors that impair existing intended functionality.
Commercial Purpose for Using Personal Information
Prime uses the internet data to monitor its websites and applications for fraudulent activity, diagnose and solve technical problems, and conduct marketing research.
Sources from Which Prime Collected Information
This information is collected from web analytics and the users of Prime’s websites and applications.
Categories of third Parties to Whom Prime Sold Personal Information
Prime does not sell the internet data to third parties.
Categories of third Parties with Whom Prime Disclosed Personal Information
Prime shares the internet data with its affiliates, subsidiaries, marketing partners, cloud storage providers, web analytics, and internet service providers.
For more information about our use of cookies, please see our Cookie Notice.
| Cookie | Type | Duration | Description |
|---|---|---|---|
| cli_user_preference | persistent | 12 months | The cookie is used to store the yes/no selection the consent given for cookie usage. It does not store any personal data. |
| cookielawinfo-checkbox-analytics-and-marketing | persistent | 12 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Analytics & Marketing". |
| cookielawinfo-checkbox-essential | persistent | 12 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Essential". |
| CookieLawInfoConsent | persistent | 12 months | The cookie is used to store the summary of the consent given for cookie usage. It does not store any personal data. |
| Facebook Pixel (_fbp) | persistent | 90 days | When the Facebook pixel is installed on a website, and the pixel uses first-party cookies, the pixel automatically saves a unique identifier to an _fbp cookie for the website domain if one does not already exist. |
| Google Analytics (_ga) | persistent | 24 months | Used to distinguish users. |
| Google Analytics (_gat_gtag_UA_35865631_8) | persistent | 1 minute | Used to throttle request rate. |
| Google Analytics (_gid) | persistent | 24 hours | Used to distinguish users. |
| viewed_cookie_policy | persistent | 12 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Category of Information: Audio Data
Specific Pieces of Information
The visual information includes photographs of accidents and incidents.
Business Purpose(s) for Using Personal Information
Detecting security incidents.
Protecting against malicious or illegal activity and prosecuting those responsible.
Auditing related to a current interaction with the consumer and concurrent transactions.
Performing services on behalf of the business or service provider including maintaining or servicing accounts; providing customer service; processing or fulfilling orders and transactions; verifying customer information; processing payments; providing financing; providing advertising or marketing services; providing analytic services; or providing similar services on behalf of the business or service provider.
Undertaking activities to verify or maintain the quality or safety of a service or device that is owned or manufactured by the business.
Commercial Purpose for Using Personal Information
Prime handles the visual information to process and verify insurance claims.
Sources from Which Prime Collected Information
The visual information is collected from insureds, background search services, and claims services.
Categories of third Parties to Whom Prime Sold Personal Information
Prime does not sell the visual information to third parties.
Categories of third Parties with Whom Prime Disclosed Personal Information
Prime shares the visual information with its affiliates, subsidiaries, cloud storage providers, and internet service providers.
Category of Information: Education
Specific Pieces of Information
The education information includes professional education history, certifications, and continuing education credits.
Business Purpose(s) for Using Personal Information
Auditing related to a current interaction with the consumer and concurrent transactions.
Protecting against malicious or illegal activity and prosecuting those responsible.
Performing services on behalf of the business or service provider including maintaining or servicing accounts; providing customer service; processing or fulfilling orders and transactions; verifying customer information; processing payments; providing financing; providing advertising or marketing services; providing analytic services; or providing similar services on behalf of the business or service provider.
Undertaking activities to verify or maintain the quality or safety of a service or device that is owned or manufactured by the business.
Commercial Purpose for Using Personal Information
Prime handles the education information to verify applicants and insured education and certifications in response to requests for insurance eligibility requests.
Sources from Which Prime Collected Information
The education information is collected from applicants and insureds.
Categories of third Parties to Whom Prime Sold Personal Information
Prime does not sell the education information to third parties.
Categories of third Parties with Whom Prime Disclosed Personal Information
Prime shares the education information with its affiliates, subsidiaries, cloud storage providers, and internet service providers.
Your Rights Regarding the Data We Collect:
As a consumer in California, you have the right to request access to information, request the deletion of information, request Prime disclose information, and request information about how Prime sells or discloses your information to third parties for a business purpose.
Regarding information we sell or disclose to third parties, Prime does not sell information to third parties and only discloses information to third parties in relation to business purposes.
We are required to respond to any of your requests to exercise these above rights within 45 days. Should we be unable to comply within 45 days, we will contact you and let you know whether we can complete your request or whether we need more time to complete your request.
Exercising Your Rights:
If you want to exercise your rights, you may contact us or our Privacy Point of Contact at:
| Organization | Privacy Point of Contact |
| Prime Holdings Insurance Services, Inc. Address: 8722 Harrison St, Sandy, UT 84070, USA Phone: 1-800-257-5590 Email: privacy@primeis.com |
Steven Ogella, Corporate Legal Coordinator Address: 8722 Harrison St, Sandy, UT 84070, USA Phone: 1-800-257-5590 Email: privacy@primeis.com |
The Privacy Point of Contact listed above, as well as employees who work with the Privacy Point of Contact, have received training to help you exercise your rights under the California Consumer Privacy Act.
Withdraw Consent:
If our legal basis for processing your information is based on your consent, you may withdraw your consent at any time by contacting Steven Ogella, Corporate Legal Coordinator at the contact information above and informing him/her that you withdraw your consent.
Contacting Authorities:
If you would like to lodge a complaint against us, you may contact your local authority. If you have trouble locating an authority, please contact Steven Ogella, Corporate Legal Coordinator above and they will help you.
Changes to Our Privacy Statement:
We keep this privacy statement under regular review and will place any updates on our website.
This privacy statement was last updated on 12/20/2019.